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#425 – 2 Toronto Street
Toronto, ON M5C 2B5
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“Personal Information” is information about you that identifies you as an individual, including (but not limited to) your name, address, email address, or telephone number.
Personal Information is collected when: (a) you visit or otherwise use our website, (b) you send us a message through any of the contact forms located on our website; (c) you sign up for and/or use our services; (d) when you reach out to our customer service team, send us an email, call us over the phone, or otherwise communicate with us in any other way.
4.1 For providing services to you. We collect, use, retain, modify, and disclose Personal Information to provide you with the product or service you have requested and/or to offer you products and services we believe might be of interest to you in the future. As much as possible, the purposes for which we collect Personal Information will be identified before or at the time we collect the information. In certain circumstances, the purposes for which information is collected may be clear, and consent may be implied, such as where your name, address and payment information is provided as part of the purchase of our services. In general, some uses of your Personal Information that would be consistent with use for the delivery of services to you (now or in the future) include (but are not limited to):
4.2 For improving our services. We collect information that you voluntarily provide to us through responses to surveys, search functions, questionnaires, feedback, customer experience forms, and similar tools. We may also ask you to provide additional information (such as your email address) if you want to obtain additional services, information, participate in a contest or to resolve complaints or concerns. Finally, we may use information collected automatically during your visits to or use of our website, webforms, or other digital applications. All information collected in these ways is used to help us better understand our customers’ needs and improve our services.
4.4 To send you promotional and/or marketing materials. If you ask us to or otherwise provide your explicit consent, we may use your Personal Information to send you promotional materials, to assess the needs of your business and/or make relevant suggestions for additional products or services that may be of use to you or your business, send your marketing communications, display content based on your interests. If ever you wish to withdraw your consent for us to use your Personal Information to send you promotional and/or marketing materials, you can send us an email requesting that this modification be made.
4.5 To customize your experience. We may use information gathered about you for the following purposes: to monitor interest in our range of products and to assist us to tailor the content of our website(s) to your needs by collecting information about your preferences through tracking of patterns page views on our website(s); to create a profile relating to you in order to show you the content that might be of interest to you and to display the content according to your preferences; and, in circumstances where you have indicated that you wish to receive additional information, to send you information about us and promotional material about our products together with details of any offers we may have available from time to time.
4.6 Payment processing. We make use of third-party invoicing and payment processing services, such as Square, and these services may require that your or we share certain Personal Information with them (such as your name, email address, physical address, company name, phone number, etc.) and these services may otherwise request, require, and make use of your Personal Information according to their own privacy policies. By using our services, you are consenting to the sharing of your Personal Information with these third parties as required. Wherever reasonable and possible, we are happy to accommodate your request to invoice you or receive payment from you by another means, but we may not always be able to honor such requests or the honoring of such requests may compromise the quality of the services you receive from us.
We will maintain your Personal Information in as accurate, complete, and up-to-date form as is necessary to fulfill the purposes for which it is to be used. If you wish to make changes to the Personal Information we have on file, please send an email to firstname.lastname@example.org
All Personal Information collected by Lumida is retained for the time that is needed to fulfill its intended use or purpose and for one (1) calendar year thereafter, or as otherwise required by law.
In order for us to provide you with the services and to ensure that we can continue to maintain a high standard of delivery, we will need to share your Personal Information with: (a) our third party service providers. Information we share with our service providers may be used for purposes including (but not limited to): the execution of our services or the delivery of our services to you; sending invoices, tracking payments, and processing payments; providing customer service and support; sending marketing communications or otherwise including you in our digital marketing strategies; conducting research and analysis; or for data management, data storage, and cloud computing; (b) our business partners and/or affiliates; and (c) wherever necessary for legal purposes or as otherwise required by law.
If you wish to know (a) whether we have any Personal Information on file for you, (b) what the intended use and disclosure of that personal information is, or (c) if you wish to otherwise access the Personal Information we have on file for you, please submit your request in writing to: email@example.com
Upon receipt of your request, we will prepare the information for your review, and you may verify the accuracy and completeness of your Personal Information and may also request that it be amended (where appropriate and permitted by law). However, please note that we cannot disclose certain information to you under certain circumstances, such as where information related to you references other individuals or their personal information or if there are other legal, security, or proprietary restrictions that must be honored.
If you wish to opt out of allowing us to collect or use your personal information, please submit your request in writing to firstname.lastname@example.org
In most cases, there will be consequences as a result of withdrawing your consent for us to collect or use your Personal Information, such as you no longer being able to use our website(s) or access our services. Upon receipt of your written request, we will advise you of the consequences that would apply to your particular situation, allowing you to make an informed decision. Please also note that, in most cases, we will still need to retain your Personal Information for a minimum period of two (2) calendar years after your request has been submitted.
Lumida strives always to follow best practices for the storage and protection of data, and Personal Information will be protected by security safeguards that are appropriate to the sensitivity level of the information. We take all reasonable precautions to protect your Personal Information from any loss or unauthorized use, access, or disclosure. In keeping with this, we have put in place physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online, such as ensuring that all electronic devices are password-protected and stored in secure locations, making use of two-factor authentication wherever possible, choosing third party service providers with strong security reputations, and ensuring that employees and other service providers only have access to your information on a need-to-know basis.
Unfortunately, in spite of our efforts, we feel it is important to remind you that we cannot guarantee the security of your Personal Information with absolute certainty, as no method of digital transmission can be considered 100% secure. Before using our website(s) or otherwise sharing any personal information with us, we encourage you to give serious consideration to the matter and ensure that you fully understand the risks associated with the use and sharing of information over the Internet and via connected devices.
Jessica Blackwell | email@example.com